So the labor theory of value actually just explained to me why a Ralph Lauren t-shirt costs twice as much as a plain one. The labor of branding is accepted as socially necessary labor, so although the cost of producing the material of the t-shirt remains the same, the cost of producing the image associated with the brand of the t-shirt is added into the cost, I think… maybe.
Cause the amount of labor power involved in creating the idea of Ralph Lauren is immense, yeah?
If it got cheaper and easier to create prestige value for goods, then the value of branded goods would fall… I think
Thoughts From The Peacock Angel 