I think you could call it like Black and White cosmetics and do like foundation/powder/concealer/contour stuff, blush, and nude tone eye shadows and lipstick for underserved skin tones (the beautiful thing is you could do a line mostly for poc and people couldn’t whine about “reverse racism” because you could be like “we do cosmetics for white people who have trouble matching their skin in most lines too” and they’d be like “fffffffffffffff”)