We can probably just keep producing every shade and finish and opacity of eyeshadow under the sun, but also we can explain what each one is like and does better like “this is a lightly pigmented shimmer that works for XYZ” “this is really heavily pigmented and is good for ABC”
Lipsticks in every color, liquid mattes in every color, glosses in every color, try to invent a smudgeproof non-drying formula.
Modular brushes for liquid eyeliner formulas.
Skin care and hair care are no woowoo, exclusively scientifically proven ingredients.
Felt tip eyeliners with reservoirs designed not to be exposed to air so they don’t dry out so fricking fast
Everything will be much better organized and it’ll be easier to find a product that does what you want because you won’t have to compare a million different product lines
Thoughts From The Peacock Angel 