morphodyke:

afloweroutofstone:

Also, I’m now convinced that Ture and Hamilton could see the future with astonishing accuracy

Kwame Ture and Charles V. Hamilton, “Black Power: The Politics of Liberation,” 1967, pg. 83 (in 1992 edition)

“the pepsi generation” as a slogan was an attempt to recuperate the idea of the revolutionary generation that was part of vietnam war resistance and the civil rights movement in the 60s and 70s. “pepsi generation” ads appeared in the early to mid 70s, portraying young (white) hippies, the “counterculture”, as a depoliticized “diverse” orgy of consumption in a way that prefigures the broad rendering of the “me generation” as a turn away from radical politics and toward consumer society. which is to say: this isn’t so much prescient as it is a repetition: pepsi has appropriated black struggle before.