How deodorants have names that don’t tell me anything about what they smell like.

Some examples:

Old Spice Foxcrest: This tells me precisely nothing about your product’s scent and isn’t even actually a thing. 

Old Spice Swagger: Swagger is a verb, like I’m pretty sure of that, and also that generally verbs don’t smell like anything, you’re thinking of nouns.  My real question is, why did they think this was a good idea? 

Axe Anarchy:  Well at least it’s actually a word, and they also managed to find a noun so good for them.  Though Anarchy is a philosophical and political theory, do concepts have smells? Are they trying to find a nice way to say “punk stank”? Because that is exactly the opposite of what I buy deodorant for.

Dove Cool SIlver: That is a color.  Colors are not smells.  You are terrible.

Speed Stick Cool Force: Is it minty? Is it one of those acrid cleaning product smells which is what society has decided is what “manly” smells like?  Is it a cheaply produced French children’s show where the name wasn’t actually translated that well?