Tag: marketing

I Think I Have A Good Idea For An Advertising Campaign/Clickbait-y article to promote the wobs.

“What is your boss costing you?” and the ads show estimates of what you could buy with the amount of wages stolen by management in a day, a week, a month, a year.  So like “What is your boss costing you? In a week your boss costs you $400, enough to buy a new Xbox” or “In a month your boss costs you $1200, enough to buy a new designer bag” and so on, I think the message is memorable, shareable, and unexpected.

It’s also unexpected as a good message should be and boils down to a good simple memorable message which is “you deserve more stuff” which is appealing.

Speaking of which, you know what really burns my biscuits?

How deodorants have names that don’t tell me anything about what they smell like.

Some examples:

Old Spice Foxcrest: This tells me precisely nothing about your product’s scent and isn’t even actually a thing. 

Old Spice Swagger: Swagger is a verb, like I’m pretty sure of that, and also that generally verbs don’t smell like anything, you’re thinking of nouns.  My real question is, why did they think this was a good idea? 

Axe Anarchy:  Well at least it’s actually a word, and they also managed to find a noun so good for them.  Though Anarchy is a philosophical and political theory, do concepts have smells? Are they trying to find a nice way to say “punk stank”? Because that is exactly the opposite of what I buy deodorant for.

Dove Cool SIlver: That is a color.  Colors are not smells.  You are terrible.

Speed Stick Cool Force: Is it minty? Is it one of those acrid cleaning product smells which is what society has decided is what “manly” smells like?  Is it a cheaply produced French children’s show where the name wasn’t actually translated that well?