“What is your boss costing you?” and the ads show estimates of what you could buy with the amount of wages stolen by management in a day, a week, a month, a year.  So like “What is your boss costing you? In a week your boss costs you $400, enough to buy a new Xbox” or “In a month your boss costs you $1200, enough to buy a new designer bag” and so on, I think the message is memorable, shareable, and unexpected.

It’s also unexpected as a good message should be and boils down to a good simple memorable message which is “you deserve more stuff” which is appealing.